urbanDrift is a locative media project that combines mobile technology, dogma-style filmmaking, flash fiction, augmented reality and gaming techniques to engage participants in an immersive cinematic journey that re-embodies human experience and re-connects us to place through what the Situationists’ coined playful detournement.  Employing database and narrative aesthetics, this viewer/player-controlled experience enables participants to simultaneously become part of an engrossing mystery-adventure while editing a unique version of the story through inventive game strategies and non-linear derives (drifts).  This personalized experience takes participants off their predictable paths, and jolts them into a new awareness of the urban landscape.